How to Keep Your Webflow Site Lightning Fast

Dave Dove

July 4, 2025

Introduction

At Dove Design Ltd, we specialise in crafting beautiful, high‑performing websites using Webflow. But design alone isn’t enough — your site also needs to load quickly and feel seamless for visitors.

Page speed affects everything: how users experience your site, how Google ranks it, and how likely visitors are to stick around and take action.

Even though Webflow provides excellent hosting and efficient code out of the box, there are still things you can do (or avoid) to make sure your site performs at its best.

Here are some of the steps we recommend — and use ourselves — to keep your Webflow site lightning fast.

Why Page Speed Matters

⚡ Better SEO: Google considers page speed when ranking websites — faster sites often rank higher.
😍 Improved UX: Users expect pages to load instantly. A slow site leads to frustration and higher bounce rates.
💰 More Conversions: Every extra second of load time can reduce conversions. A faster site keeps visitors engaged and more likely to take action.

What Slows Down a Webflow Site?

Even on Webflow’s optimised platform, these common mistakes can hurt performance:

📷 Uploading large, unoptimised images.
🎥 Overloading pages with heavy animations or videos.
📄 Long, bloated pages with too much hidden or unused content.
🔌 Excessive third-party scripts and widgets.
🗂 Too many fonts and unique styles loading unnecessarily.

How We Keep Webflow Sites Fast at Dove Design

Here’s what you can do to optimise your site right now:

1. Optimise Your Images

Use Webflow’s responsive image settings.
Export images at the exact size they’ll be displayed — avoid massive files.
Choose modern formats like WebP where possible.
Enable lazy loading for images below the fold.

2. Simplify Animations

Use animations sparingly and keep them purposeful.
Favour Webflow’s built-in interactions rather than external scripts.
Avoid running too many animations at once.

3. Minimise Third-Party Scripts

Only add integrations that are essential.
Defer or async-load scripts where possible.
Periodically review and remove unused plugins or embeds.

4. Limit Fonts & Styles

Stick to one or two typefaces.
Avoid loading unnecessary weights and styles.
Reuse classes and use global swatches for consistency and efficiency.

5. Tidy Your CMS

Remove unused CMS items and collections.
Make sure dynamic lists are only pulling what you need.

6. Test and Monitor Regularly

Use free tools to test your speed and spot opportunities for improvement:

Why Choose Webflow — and Dove Design

One of the reasons we specialise in Webflow at Dove Design Ltd is because of its fast, secure hosting and clean, maintainable code. Combined with our performance‑first approach, you get a site that’s not only beautiful but also fast, reliable, and ready to convert.

If you’re not sure whether your site is performing at its best, or if you’re thinking about switching to Webflow, we can help you assess and improve your website.

Conclusion

Your website’s speed is just as important as its design and content. With a few smart tweaks — optimised images, lean animations, fewer scripts — you can keep your Webflow site fast, user‑friendly, and SEO‑ready.

At Dove Design Ltd, we help businesses across the UK and beyond create beautiful, high‑performing Webflow websites. If you’d like us to review your site’s performance and help you optimise it, get in touch — we’d love to help you unlock your site’s full potential.

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